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KPMG, a global network of professional firms providing audit, tax, and advisory, as well as accounting services has released the top three contenders for the third annual World Car of the Year (WCOTY) awards.

WCOTY is a program organized and conducted by renowned automotive journalists from all over the world. Jurors have completed the evaluation of eligible vehicles for the award last January. To be eligible for a World Car award, the contender had to be in production and sold in at least five countries on two continents during 2006. Each juror has been appointed by the World Car Steering Committee based in their expertise, experience, credibility, and influence in the automotive industry. Each juror typically drives and evaluates new vehicles on a regular basis as part of their professional work. From an initial entry list of 28 new vehicles from international automakers, the first round of voting was done to determine Top Ten World Car and World Performance Car finalists. The award is divided in three major categories including World Car of the Year, World Green Car, World Performance Car, World Design of the Year.

KPMG has recently announced the top three finalists for all categories. The winners of the 2007 World Car of the Year will be unveiled during a Press Preview at the forthcoming 2007 New York International Auto Show (NYIAS) in April 5.

For the 2007 World Car of the Year, the top three finalists are the Audi TT, Lexus LS 460, MINI. The top three contenders for the 2007 World Performance Car award are Audi RS4,

BMW 335i, and Porsche 911 Turbo.

For the 2007 World Green Car award, the vehicles should have to be all-new or revamped, in production, and like should be on sale in at least one major market during the year 2006. In addition, the vehicle should be equipped with green technology (including hybrid, bio fuel capable, hydrogen powered, etc. ) and released as a production or a prototype model in quantities of 10 or more during 2006.

The BMW Hydrogen 7, Mercedes-Benz E320 Bluetec, and the Volkswagen Polo BlueMotion with VW parts similar to VW Rabbit parts was chosen by more than 40 jurors as the top three finalists for the 2007 World Green Car award.

For the 2007 World Car Design of the Year award, jurors selected the top three vehicles that are included in the finalists of the World Car of the Year award. The 2007 World Car Design of the Year top three finalists includes Audi TT, Citroen C4 Picasso, and Fiat Grande Punto.

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The New York International Auto Show (NYIAS) is just around the corner and so is the IAG Research Awards. The awarding body gives distinction to automobile manufacturers that have created an ad campaign that effectively reaches their target audience.

The winners in the five categories will be announced at the opening press breakfast at the Javits Center in New York City where the country’s largest motor show will be held. The finalists for the five categories have already been announced and two Volkswagen ad campaigns for their cars were announced as finalists for the award.

The Volkswagen Jetta’s “Dance” ad campaign and the Volkswagen Passat’s “Safe Happens” ad are finalists for the “Most Effective Overall Ad” category. Aside from that, the Passat wagon is also a finalist for the “Most Effective Established Nameplate Launch Campaign” category. The finalists were chosen on the basis of their effectiveness in reaching their target viewers.

Creativity and strategic media placement are some of the criterion set by IAG Research in choosing the finalists and, finally, the winners in the five categories came into being. The determination of the winner is also based on the response of more than 1. 5 million viewers who has been tapped by IAG Research to respond to a survey that they conducted.

Kurt Schneider, the General Manager of Creative Content for Volkswagen of America Inc. , has this to say about their ad campaigns’ being finalists for the awards: “We are excited about being recognized by IAG. This research confirms the true effectiveness of these messages in connecting with consumers and increasing consideration for the brand. ”

The VW Jetta, the center of the “Dance” ad campaign, is the top selling vehicle for Volkswagen in the U. S. market. Its strong selling point is the number of comfort and convenience features it has. The Jetta is equipped with adaptive cruise control as well as traction control allowing drivers to have complete control of the vehicle. It has a CD player and air conditioning for the comfort of the vehicle’s occupants.

As far as the ride is concerned, the Jetta is one of the best in its class, thanks to its four-wheel independent suspension system. Volkswagen gives the Jetta’s MSRP starting at $16,490 for the base model.

The VW Passat sedan on the other hand focuses on it safety features although it also offers good comfort and convenience features like the Jetta. Its safety features includes a full lineup of six airbags which covers the entire interior area of the vehicle. This vehicle can adequately protect its occupants in instances where highly efficient EBC greenstuff brake pads are not enough to avoid accidents.

Aside from being comfortable and safe, the VW Passat also offers good fuel efficiency, thanks to its engine. Its 2. 0T model is powered by a 2. 0-liter turbocharged four-cylinder featuring direct-injection delivery technology.

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